Whiteroom Tours are a travel agency specialising in guided tours to the worlds best ski and snowboard destinations. The opportunity to redesign their identity arose out of a desire to reflect the company’s rapid internal growth and to position it as leader in its category. The logo is a clever mix of typography and iconography. At first glance, you see the letter W. Flip it 180 degrees and you have yourself a snow capped mountain. The brand’s visual language is characterised by a strong use of colour and typography. The new approach aligns Whiteroom Tours with the prevailing ski/snowboard aesthetic and sends a clear message to skiers that they are the real deal.